05 July 2021

5-7 July 2021, 9.30 Start

NEC Birmingham

Free Event

The COVID-19 pandemic has tested us all, but William Reed’s resilience and extensive experience means we’re better placed than anyone to deliver safe, inspiring and engaging live events once again. In fact, in 2021, we are coming back stronger than ever with the UK Food & Drink Shows, which encompasses Food & Drink Expo, The Ingredients Show, Foodex, Farm Shop & Deli Show, National Convenience Show and The Forecourt Show.

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Food & Drink Expo will return re-energised and re-invigorated. With over 1,000 brands joining us, the UK Food & Drink Shows is an opportunity to celebrate the return of our shows (5 – 7 July at the NEC Birmingham) across food development, grocery, manufacturing, specialist retail, wholesale and foodservice.

Now, more than ever, you can trust us to bring the industry back together and to furnish you with the information, insight and connections you need to navigate the future in the best possible way.

At Food & Drink Expo 2021 you can:

  • Find out what matters most in the food & drink industry right nowGet the inside track on 2021’s latest, greatest product launches
  • Hear from game changing start-ups in The Grocer Talking Shop Live
  • Learn innovative ways to give surplus a purpose
  • Meet new and existing suppliers
  • Discover sustainable solutions to future proof your business

“This is a time of reinvention for retailers and nowhere better to come than somewhere like this, to see that reinvention, to see the new products, to see the new ways of displaying products, to look at a lot of the new services and the new tech offers and go back and think again about how you are going to develop your business over the next 5 or 10 years.”
Lord Mark Price, Former MD of Waitrose

William Reed has worked closely with association partners including the Association of Event Organisers to develop industry-wide AllSecure standards. These allow exhibitions running as part of the UK Food & Drink Shows, to operate safely and provide reassurance and confidence to those participating.

Registration is FREE and one badge will provide you access to all six shows.

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