19 January 2022
09:00 - 11:30
Course takes place over three sessions:
Session 1 - Wednesday 19 January 09:00 - 11:30
Session 2 – Thursday 27 January 13:00 - 15:30
Session 3 – Tuesday 1 February 09:00 – 11:30
Pricing £495.00 + VAT
Registration for this training workshop is now closed.
When you have a cost price increase we know that the first thing a Retailer will do is deny, deny, deny, then deflect, deflect, deflect then look at reducing it to a level so insignificant that it can’t be justified.
Your problem is that you need the cost increase and you need it to maintain your business for the future.
What can you control? You can’t control your input costs – but you can agree your selling price!
We know in many cases this proves to be a difficult conversation and can then feel like your business is under threat. Well it doesn’t have to be that way.
This workshop demonstrates how to have the conversation with your buyer and make it stick. Delivered by experienced ex retailers – who have worked on both sides of the table. These workshops are helping suppliers agree cost price changes, as we follow tried and tested processes, that give the very best chances of success. Preparing well to make sure you know all you need to know. Planning to make sure you execute. Practising using role plays to put you through your paces.
The usual one-day workshop is split into three, two hour Zoom sessions across 3 days, with an additional breakout after the final session. This, along with polled questions, regular and adhoc Q&A and some light homework in between, ensures that it delivers real impact and action.
It focuses on Retail buying but is highly appropriate for any buyer seller cost change requirement.
Our Cost Price Increase workshops focus on the following areas;
- Understand the challenge
- Negotiation – Principles and phases
- How retailers plan and prepare
- Materials, approach, process. Inc move planning.
- Dealing with objections and rejections
- Role play, feedback, improve
We know this works and have had real success with clients who work in both private label and branded categories.
Previous delegates have said...
- "Session providing clarity on how to prepare and handle prices increases"
- "A very useful day"
Based on feedback from delegates their confidence with getting a cost price increase through increased by almost 50%
This course is presented to you by David Miles and Ged Futter of the retail mind experts in Retail and Relationship management.