23 June 2022

9:30am to 10:30am

Free Event

Hosted by:


With guest speakers, IRI and Strathmore Foods

Topic - Validation – the role of market data vs. consumer insight


Speaker – Thomas Perry, Senior Business Development Manager, IRI & Mark Thomson, Co-Founder, TRKR


  • When to use market data vs. insight in the NPD process
  • What data/insight sources are available to suppliers to support NPD
  • How to use data & insight to win space on shelf and grow sales


Topic – The Launch of McIntosh Sponge Puddings, case study


Speaker – India Morrow, Brand & Marketing Manager, Strathmore Foods


  • The role of insight and validation during the development of the product concept
  • Key learnings that helped shape the final product, and supported the retailer sell-in story