Webinar

23 June 2022

9:30am to 10:30am

Free Event

Hosted by:

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With guest speakers, IRI and Strathmore Foods

Topic - Validation – the role of market data vs. consumer insight

 

Speaker – Thomas Perry, Senior Business Development Manager, IRI & Mark Thomson, Co-Founder, TRKR

 

  • When to use market data vs. insight in the NPD process
  • What data/insight sources are available to suppliers to support NPD
  • How to use data & insight to win space on shelf and grow sales

 

Topic – The Launch of McIntosh Sponge Puddings, case study

 

Speaker – India Morrow, Brand & Marketing Manager, Strathmore Foods

 

  • The role of insight and validation during the development of the product concept
  • Key learnings that helped shape the final product, and supported the retailer sell-in story

Register