Webinar

05 August 2022

9:30am to 10:30am

Free Event

For Food & Drink manufacturers across the UK, launching NPD that stays on shelf in retail is difficult. 75% of NPD comes back off-shelf after the first year alone.

Our Insight-driven Innovation (IDI) Programme helps Food & Drink innovators to increase their chances of success. Completely online and interactive, this programme isn’t just training. Delegates work as a team and put real NPD through the process – a 12-week programme of best practice (Note: post-programme, a typical NPD project would take you 3-5 weeks)

 

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Register

During this short webinar we'll be providing attendees with an overview of the programme, content and key outcomes. Specifically, we'll be covering:

WHY INSIGHT-DRIVEN INNOVATION?

- The changing needs of the consumer, and the retail buyer

- The challenges of launching successful NPD in 2022

COULD YOU BE DOING NPD BETTER?

IDI Programme introduction

- Overview of the Programmes key features

- Validation of your product concept with real consumers

- Meeting the needs of retail buyers

- IDI Programme content and outcomes for companies involved

- Next steps

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