Jacksons of Yorkshire packaging redesign

04 May 2023

Jacksons of Yorkshire redesigned their packaging to inform consumers of the fibre content in their products.




Jacksons of Yorkshire underwent a packaging redesign in 2022, with a focus on vibrancy and on-shelf presence. The new designs feature prominent claims on the side of the pack, in addition to any additional claims mentioned on the back of the pack.

The latest product launch, Bloomin' Both, a loaf made with 50% white and 50% wholemeal flour and added linseeds, carries a source of fibre claim on the back of the pack.