In 2022, Kingsmill launched three new bread recipes, two rolls and one muffin. Action on Fibre inspired them to do things a little differently and they ensured every product launched in 2022 met the pledge, including the Kingsmill Great White Bloomer.
Kingsmill has plenty of experience in adding fibre to white bread, so they know the trick is to ensure there is no detriment to taste or texture. Reviews such as “Kingsmill it’s blooming lovely! Really tasty and lovely and soft” show they have got the balance right.