FDF members are committed to working alongside government as it develops calorie reduction guidelines. Compared to 4 years ago, FDF member products provide 11% fewer calories into the average shopping basket.
PHE is developing voluntary guidance on infant food and drink, which will be published later in 2020. The guidance will be set for total sugars, free sugars and salt, but portion size / energy guidance will not be included.
In the UK, a nutrient profiling model is used to define products high in fat, salt or sugar (HFSS), to determine what can or cannot be advertised to children on TV, internet, outdoor spaces and in print media.
FDF members are working towards government’s voluntary sugar reduction guidelines of 20% by 2020. Great progress has been made, particularly in soft drinks. Compared to 4 years ago, FDF member products provide 11% less sugars into the average shopping basket.
The UK is widely acknowledged to be leading the world in salt reduction and companies are working to specific voluntary guidelines set by Government. Compared to 4 years ago, FDF member products now provide 14% less salt into the average shopping basket.