The UK Food & Drink consumer & Sustainability

01 December 2021

In the true spirit of COP26, Levercliff dedicated the latest wave of their consumer tracking survey to understanding how consumers were feeling when it comes to Sustainability and their food & drink choices. The research undertaken at the start of October explores with consumers what they feel are the barriers to becoming more sustainable but also where they feel industry should be focusing its efforts.

Levercliff will as always highlight what these insights mean to our industry and how businesses might consider responding.


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Clodagh Sherrard, Director 

With a Master’s Degree in Marketing, she specialises in working with companies to develop growth strategies through the use of market and consumer insight.

Clodagh has worked with food and drink companies of all sizes including, Border Biscuits, Ardo, Whites, Keogh’s, Cully & Sully, ABP, Dawn Meats, and Linden Foods.

Clair Prior:

Clair holds an MRS Diploma in Market Research and is a full member of The Market Research Society.

Clair has a broad knowledge of different research techniques and how they can be best used to leverage insights for clients. Since joining Levercliff in 2018 she has been involved in a number of our high profile consumer insights projects and has lead Levercliff’s Consumer Tracking Study since its inception in 2020

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The UK Food & Drink consumer & Sustainability