Navigating HFSS regulations across the UK

25 June 2024

Are you confused by the complex regulations that affect the advertising and promotion of your high fat, salt and sugar (HFSS) products? Do you know how regulations will differ across England, Scotland and Wales? Do you want to learn how to comply with current and future regulation?

This webinar, recorded live on 25 June 2024, shares insight from policy makers, and industry experts with extensive experience in interpreting regulation in this area.

The webinar covered:

  • How businesses have responded to placement regulation in England since its introduction in 2022.
  • Welsh Government and Scottish Government plans to implement promotional restrictions in the future.
  • How to take steps to ensure you comply with forthcoming advertising rules for HFSS products.

Here is the link to FDF's HFSS toolkit




Download (2923 kb)


Ed Wilson, Deputy Director Public Health Improvement, Prevention and Promotion, Welsh Government

Cheryl McNulty, Restricting Promotions Team Leader, Diet and Healthy Weight, Scottish Government

Chris Walker, Head of Policy and Government Affairs, Advertising Association

Emma Davies, Technical Sales (Bakery),  Ulrick and Short

Louise Allen, Senior Executive of Diet and Health, FDF

Amy Glass, Head of UK Diet and Health Policy, FDF

Navigating HFSS regulations across the UK