Levels of obesity across the UK are too high. Over 1 in 10 children are obese as they start school, and this increases to 1 in 4 by year 6. Obesity rates are over twice as high in the most deprived areas compared to the least. UK’s food and drink manufacturers are committed to supporting the UK Government’s ambition to halve childhood obesity by 2030.

FDF members demonstrate their commitment by investing in reformulation and healthier options; offering appropriate portion size options; and providing clear labelling. To help us, we need governments to use a proportionate, evidence-based policy framework. This must avoid costly new regulatory barriers or restrictions that threaten future investments and the launch of the very products we are being encouraged to make.

EnglandScotlandWales and Northern Ireland all have plans to tackle obesity. We work with all the administrations, responding to key consultations and advising on how food manufacturers can help governments to tackle this problem.

Future milestones and updates

New Better Health Campaign launches

The Department of Health and Social Care has launched the Better Health campaign. The campaign for adults aims to motivate and support adults to achieve a healthy weight by eating more healthily and increasing levels of physical activity. They have various resources to support the campaign available on the website including an animation demonstrating six benefits of losing weight.

The children’s Better Health campaign launched on 10 January, focussing on the new NHS Food Scanner App which provides a simple solution to help families maintain a healthier diet. The app uses a Good Choice badge to help signpost people to healthier food and drinks in line with the government’s dietary recommendations for added sugar, saturated fat and salt.

FDF Diet and Health Award – Entries are now open!

Has your company made a significant contribution to improve the health of its customers?

Enter the FDF Awards - Diet and Health category before 28 February 2022, for your chance to win. It’s completely free to enter!

View the full criteria

Find out more about the FDF Awards

FDF Registered Dietitian / Nutritionist of the Year Award – Entries are now open!

Do you know a Registered Dietitian or Nutritionist who has made an exceptional contribution to the food and drink sector?

Nominate them for the FDF Registered Dietitian / Nutritionist of the Year award before the deadline of 28 February 2022. It’s completely free to enter!

View the full criteria

Find out more about the FDF Awards

Government announce launch of new health incentives pilot scheme


Today, the Government announced that the pilot launch of a new app to help people make positive changes to their diet and physical activity. The app will launch in January 2022, where users can wear wrist devices to generate personalised health recommendations including; step count, eating more fruit and vegetables and portion size. Users will then be able to unlock rewards, such as gym passes for their healthy behaviours. The announcement follows Sit Keith Mills’ work with the Department of Health and Social Care on health incentives. Sir Keith will continue to advise and support the Government through the pilot.


The Food and Drink Federation responds to the Queen's Speech

The FDF has issued the following press release...

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FDF Cymru manifesto - Achieving success for Welsh food and drink

The Welsh food and drink manufacturing industry is an exceptional success story, with nearly 600 businesses employing over 24,000 people. As the sector faces up to the challenge of recovery, we are committed to working with the next Welsh Government to realise the potential of the sector.

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Ulrick & Short partner up with Food and Drink Federation Scotland

Ulrick & Short are working alongside the Food and Drink Federation Scotland's Reformulation for Health programme to provide ingredient solutions for healthy reformulations of bakery and meat products.

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Report: Feeding Change

12 December 2018

This report summarises our continuing commitment to diet and health policy issues. It sets out examples of the great work that is going on in that field in countries across the UK. It is a record of real achievement and one of which we are all enormously proud.

Read more

Industry at a glance: Diet and health


Recent survey shows 80% of people are motivated to get healthier in 2021


Public Health England (PHE) has published the results of an England-wide survey of over 5,000 people. The survey showed that 80% of adults, aged over 18, have decided to make healthier changes to their lifestyles in 2021. 7 in 10 adults have said that coronavirus has motivated them to make healthier lifestyle changes.

PHE has launched a ‘Better Health new year’ campaign to support the public in making these changes. The press release can be found here.