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Emerging Business 2021

16 September 2021


Profitable since day one, the Moorish brand has gone from strength to strength. After securing an immediate listing in Waitrose in 2012, the brand has now grown to reach shoppers in Sainsbury’s, Ocado, WH Smith, Booths and more. In the last year, Moorish won a very successful listing in Spinneys, UAE. They also export to Park n Shop in Hong Kong.


After winning multiple Great Taste Awards and business/entrepreneurship awards over the last 9 years, Moorish see 2021 as a big year. In 2020, they took on their first MD and since then have created a completely new format for humous. With new listings for their core humous range, alongside this NPD, Moorish is set to be a brand to watch.