Rising Star 2020

03 February 2021

Oliver Bradbury – Premier Foods

Sponsored by PepsiCo UK & Ireland

Oliver has had a meteoric rise at Premier Foods, demonstrating his passion and determination immediately. He has impressed senior stakeholders with his work ethic and strong results, working his way up via two promotions to Business Account Manager after just 15 months working in sales.


Having originally joined the Premier Foods Commercial Graduate Programme, Oliver has worked across various parts of the business, giving him valuable insight into roles such as commercial planning and brand marketing and has achieved exceptional results across all of the roles he’s held. Within Field Sales, Oliver ranked seventh nationally for additional displays and orders over the 12-week Christmas period, despite only being in the placement for a few weeks. In marketing, he successfully managed the creation and launch of three Bonfire Night inspired cakes. These delivered impressive sales of £1.1m within their first year, demonstrating Oliver’s ability to recognise products which would appeal to retailers and shoppers alike.

Following his appointment in sales and subsequent rise to Business Account Manager for Morrisons, Oliver has secured 36 new listings with the retailer, delivering an impressive contribution to Premier Foods’ innovation target. He has also worked tirelessly to refine supply chain efficiencies through proactive analysis and reporting, improving his categories’ forecast accuracy by 33% in the last year.

Oliver’s actions and results showcase his dedication and enthusiasm for the food industry and Premier Foods in particular, and has set him up for the achievement of his ultimate goal of becoming a sales director in the future.