Mars Food & Nutrition: Ben’s Original: Plant Powered
30 August 2023
Ben’s Plant Powered was created to help consumers looking to enjoy a flexitarian diet.
Available in three delicious flavours - Chilli Non-Carne, Spicy Lentil Stew and Tikka Masala, Ben’s Plant Powered are plant-based versions of some of the UK’s favourite meals. Each recipe is a good source of fibre and protein, and contains no artificial colours, flavours or preservatives.
Health is a major trend affecting the Foods of the World category, and a plant-based diet is an established trend within this.
We’re seeing a permanent shift in eating habits in the UK. Shoppers are increasingly looking for “Health” offerings in their diet. While this is a broad definition, plant-based diets are a critical part of this and here to stay. For many shoppers this isn’t about eliminating meat completely but enjoying a more flexitarian diet. However, consumers also don’t always feel they have the time or confidence to make the move to plant-based meals. Ben’s Plant Powered is here to make it easier for them.
We also know that when consumers decide to eat without meat for one of their weekly meals, they still want their favourite foods rather than to cook something brand new. Our new Ben’s Plant Powered meals have been co-created with consumers to help us provide easy to prepare and delicious meat-free versions of best-loved recipes.