Nomad Foods were very proud to support Fibre February for the first time in 2022. Through traditional and social media, they used the health month as the platform to deliver a series of educational activities and initiatives aimed towards colleagues and customers.
Some of the great achievements over the month included:
- Fibre educational messaging and recipe inspiration shared on Birds Eye and Aunt Bessie’s social media platforms to over 300k followers.
- A new fibre educational page created on the Birds Eye brand website Nutrition Hub.
- Over 500 colleagues across the UK and Ireland participated in ‘Know Your Fibre’ quizzes.
- Over 50 retailer contacts were sent a special ‘Our Brands’ communication from Birds Eye and Aunt Bessie’s, explaining about Action on Fibre and Fibre February.