Awards category: Brand Launch of the Year

Have you launched an exciting new brand, whether a single product or a range?

Or is your business strengthening an existing brand or rebranding an existing range?

This category will look at food and drink manufacturers launching a new brand, launching a new initiative to strengthen an existing brand or launching a rebrand. In all three cases, the brand may relate to a single product or a range of products.

Judges will look at the brand positioning, communication, differentiation, protectability and the initiatives taken to build consumer engagement, whether rational, emotional or both.

Entries will need to show why a specific brand approach has been adopted, the steps taken to protect and communicate it, with metrics demonstrating consumer engagement.